The Laura Rush Design Process
At Laura Rush Design, we believe that every brand has a unique story to tell. Our design process is thoughtful and collaborative, ensuring that your brand’s identity is not just seen, but felt. From our first conversation to your brand launch, we work closely with you to create a design that reflects your vision and speaks to your audience.
Here’s an overview of my current branding process, starting with:
1. Inquiry & Introduction:
Let’s Begin Your JourneY
To kick things off, you’ll fill out a simple inquiry form on our website. This form allows us to understand the essentials—your project’s timeline, budget, and vision for your brand.
Once we review your inquiry, I’ll send over my onboarding guide along with some follow-up questions, giving us the chance to set up a call and get to know each other better. This conversation will help ensure that we’re the right fit for your design needs.
2. Discovery:
Uncovering Your Brand’s Essence
The discovery phase is all about understanding the heart of your brand. Together, we’ll explore your brand’s story, your target audience, and your core message. This phase is essential for creating a visual identity that truly resonates.
For smaller projects, this could involve a detailed questionnaire or a phone call. For larger projects, we’ll dive into a full strategy session. The insights we gather during this phase will serve as the foundation for your brand’s creative direction.
3. Creative Direction:
With your brand’s essence in mind, I begin curating mood boards that will guide the design process. These boards include logo concepts, typography, color palettes, and imagery that together tell the story of your brand.
We’ll collaborate closely during this phase to refine the direction, making sure every element feels authentic to your vision and goals before moving forward.
Crafting the Visual Narrative
4. Design:
Where Concept Becomes Reality
Once we’ve locked in the creative direction, I’ll start bringing your brand to life. This includes designing a logo suite (with multiple variations), a cohesive color palette, and brand elements that will define your identity across all platforms.
I’ll present a comprehensive package of designs, including mockups to show how the branding will look in real-world applications. At this stage, we’ll make adjustments to ensure everything aligns perfectly with your brand’s personality.
5. Delivery:
The Final Touch
After finalizing your designs, I’ll prepare everything for delivery. This includes exporting your logo files, branding assets, and a complete style guide to ensure consistency across all your brand materials. You’ll receive a well-organized Google Drive folder that houses all your assets, making it easy to access whenever you need them.
6. Launch:
Celebrating Your Brand’s New Beginning
Once everything is finalized, you’ll receive a launch guide, complete with helpful steps to introduce your new brand to the world. This guide will help you take your brand forward with confidence.
At Laura Rush Design, every project is a partnership. We’re committed to creating designs that are not only beautiful but meaningful—designs that tell your brand’s story and leave a lasting impression. This process ensures that your brand is not just a logo, but a well-thought-out identity that will serve as a lasting foundation for your business.
Ready to get started? Fill out the inquiry form today!